136 leads at $10 for residency permits and company formation in Armenia
We ran Google Ads for an Armenian residency and company formation consultancy: the campaigns cleared Google's policy review and produced 136 leads at $10.
- Client
- Immigration and company formation consultancy
- Market
- Armenia
- Service
- Google Ads
- Timeframe
- 1 month
- Result
- 136 leads at up to $10 each
The goal
Run Google Ads for residency permits, citizenship, and company formation in Armenia, get the campaigns through Google’s ad policy review, and hold a steady flow of at least 3 leads a day.
Where we started
Immigration and citizenship services run into Google’s ad restrictions constantly. The client needed both: a flow of leads, and campaigns that would stay approved without a drop in traffic quality.
What we did
- Launched Search, Display, and Performance Max campaigns to test each traffic type.
- Rewrote ad copy and landing pages to meet Google’s policies and pass review.
- Connected Google Analytics to track conversions accurately.
- Split the campaigns by region and service type: residency permits, company formation, taxation.
- Tuned bids and moved budget to the campaigns that converted best.
Results after one month
- ✅ 136 leads from Google Ads
- ✅ Average cost per lead: up to $10
- ✅ A steady 3 or more leads a day
- ✅ Performance Max converted best of the three campaign types
- ✅ Identified the regions and services worth scaling next
What made the difference
We wrote the campaigns to Google’s ad policies from the start and let Performance Max automation handle the targeting. Together those two decisions turned the account into a predictable source of inquiries. The client still works with us and is planning to expand the campaigns into more markets.
Want results like these?
Book a free consultation: https://mr-mark.digital/en