124 leads at €7 each for a premium tattoo studio in Berlin
A premium tattoo studio in Berlin got 124 inquiries at €7 each in one month after we rebuilt its Google Ads around German keywords and high-income audiences.
- Client
- Premium tattoo studio
- Market
- Berlin, Germany
- Service
- Google Ads
- Timeframe
- 1 month
- Result
- 124 leads at €7 each
The goal
Build a steady flow of inquiries through Google Ads for a Berlin tattoo studio that sells premium work. The account had to reach customers who can pay for it: people ready to book large, expensive pieces. Average ticket: €800.
Where we started
The studio had a website and some basic ads running. They never produced inquiries consistently. The job was to:
- find out which German-language keywords worked,
- reach high-income customers,
- filter out off-target, low-value leads.
What we did
- Split the account into separate Search and Display campaigns.
- Limited geo-targeting to Berlin and its immediate suburbs.
- Wrote the keywords and ad copy in German, focused on premium services.
- Reworked the client’s website to convert better.
While the account ran, we:
- tracked which keywords and ads were converting,
- added audience adjustments to screen out users outside the price range and concentrate impressions on the target audience,
- cut the rest and kept only the highest-converting combinations.
Results after one month
- ✅ 124 inquiries (calls, forms, messages)
- ✅ Average cost: €7 per conversion
- ✅ Most inquiries came from high-income customers ready to book a session
- ✅ A steady flow of inquiries on an efficient budget
What made the difference
Segmenting the audiences, writing the ads in German, and optimizing the account continuously kept the traffic profitable and the targeting on the premium audience. The studio came away with a steady flow of inquiries and noticeably better lead quality than in the previous period.
Want results like these?
Book a free consultation: https://mr-mark.digital/en